3 Minute

Gaps

INFO

Identity, website, and promotional design work for the mountain bike film 3 MINUTE GAPS. For two years, Clay Porter and his crew followed the world's best mountain bike racers around the globe, documenting them as they trained, prepared, rode, ate, traveled, raced, celebrated, commiserated, and made sacrifices simply because of the weight of ambition to be the fastest. In support of the film, the design visuals needed to evoke that racing spirit. From the racing gold primary colorway, the angled "3" nods to the racing prime minute mark, down to the website navigation propagating from first to last.

CLIENT

Clay Porter Productions

ROLE

Creative Direction
Identity Design
Packaging Design
Website
Promotional Materials

Let's Make Something Rad

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