3 Minute Gaps

For two years, Clay Porter and his crew followed the world's best mountain bike racers around the globe, documenting them as they trained, prepared, rode, ate, traveled, raced, celebrated, commiserated, and made sacrifices simply because of their ambition to be the fastest. In support of the film, the design visuals needed to evoke that racing spirit. From the racing gold primary colorway to the angled "3" nodding to the racing prime minute mark, down to the website navigation propagating from first to last.