Yeti Cycles — Hand Built. Race Bred.
Tasked with developing a new print catalog for Yeti Cycles, an opportunity to not only inform on the latest models and technology but also bring forth an in-depth perspective of the brand, their history, approach to manufacturing, and the nuanced ideas that all lead to making bikes "We Want To Ride." This 100-plus-page book was no mere catalog but a celebration of the brand, its history, and the revolutionary technologies it has developed since its inception in 1985. Copies still circulate bike shops and the Yeti HQ to this day, harkening back to when the feeling of the printed page in your hand had a tangible value.
25 years of cycling heritage reborn.
Tasked with developing a new print catalog for Yeti Cycles, reviews of their past execution revealed an opportunity to not only inform on the latest models and technology but also bring current and potential buyers an in-depth perspective of the brand, their history, approach to manufacturing, and the nuanced ideas that all lead to making bikes "We Want To Ride." This 100-plus page book was no mere catalog but a celebration of the brand, its history, and revolutionary technologies since its inception in 1985. Copies still circulate bike shops and the Yeti HQ to this day, harkening back to when the feeling of the printed page in your hand had a tangible value.
INFO
Yeti Cycles
ClIENT
Creative Direction
Design
Photography
Copywriting
Prepress Processes
MY—ROLE
