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Ride

Driven

INFO

Tasked with developing a new print catalog for Yeti Cycles, reviews of their past execution revealed an opportunity to not only inform on the latest models and technology but also bring current and potential buyers an in-depth perspective of the brand, their history, approach to manufacturing, and the nuanced ideas that all lead to making bikes "We Want To Ride." This 100-plus page book was no mere catalog but a celebration of the brand, its history, and revolutionary technologies since its inception in 1985. Copies still circulate bike shops and the Yeti HQ to this day, harkening back to when the feeling of the printed page in your hand had a tangible value.

CLIENT

Yeti Cycles

ROLE

Creative Direction
Design
Photography
Copywriting Contributions
Prepress Processes

Let's Make Something Rad

©2025

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