Yeti Cycles
(30)
INFO
Yeti Cycles is a legendary cycling company with a heritage of building bikes that are "Ride Driven." But how do you convey that ride experience online? You create a digital platform that demonstrates the ride capabilities. No bullshit. Speak plainly and inform. The clean site design was built on the backbone of rich media assets from striking studio imagery, technical animations, and on-trail still and motion action. This approach set the tone for the brand's visual identity for years. Influences can still be seen in the current iteration of their website site and approach to content development.
CLIENT
Yeti Cycles
ROLE
Creative Direction
Website Design
UI & UX Principles
Photography
Cinematography
Product Imagery
-
Collaboration w/ Legwork Studios (R.I.P.)
INFO
Yeti Cycles is a legendary cycling company with a heritage of building bikes that are "Ride Driven." But how do you convey that ride experience online? You create a digital platform that demonstrates the ride capabilities. No bullshit. Speak plainly and inform. The clean site design was built on the backbone of rich media assets from striking studio imagery, technical animations, and on-trail still and motion action. This approach set the tone for the brand's visual identity for years. Influences can still be seen in the current iteration of their website site and approach to content development.
CLIENT
Yeti Cycles
ROLE
Creative Direction
Website Design
UI & UX Principles
Photography
Cinematography
Product Imagery
-
Collaboration w/ Legwork Studios (R.I.P.)
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