The

Tipping

Point

INFO

Before iTunes emerged, feature-length Action Sports films were distributed on hard copy. Clay Porter, a legendary mountain bike filmmaker, wanted to develop a DVD jacket and booklet that mirrored the film's narrative. A unique through-line and points-tracking identity was designed to highlight the drama of a year of racing at the highest levels of the World Cup circuit. Crisp black and white imagery offset the system's principal racing green stripe, which traced the action from the first race to the final step on the podium.

CLIENT

Clay Porter Productions

ROLE

Creative Direction
Packaging Design
Typography
Photography
DVD Menus

Let's Make Something Rad

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