Won't

Back

Down

INFO

Clay Porter and his production team embarked on a project to tell the story of legendary mountain biker Steve Peat, the winningest DH rider in the sport's history. A monumental task began. Collecting archive media and interviews and following his current exploits on the tape. To accompany the film's worldwide launch, an identity and website were created to promote the release. It was more than a mere touchpoint for the trailer and purchase information. The site was an in-depth scroll of Steve's life and the film's narrative. Giving the audience a taste of what was in the hour-long documentary "Won't Back Down."

CLIENT

Clay Porter Productions

ROLE

Creative Direction
Identity
Typography
Website Design

Let's Make Something Rad

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