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Yeti

Cycles

INFO

Yeti Cycles is a legendary cycling company with a heritage of building bikes that are "Ride Driven." But how do you convey that ride experience online? You create a digital platform that demonstrates the ride capabilities. No bullshit. Speak plainly and inform. The clean site design was built on the backbone of rich media assets from striking studio imagery, technical animations, and on-trail still and motion action. This approach set the tone for the brand's visual identity for years. Influences can still be seen in the current iteration of their website site and approach to content development.

CLIENT

Yeti Cycles

ROLE

Creative Direction
Website Design
UI & UX Principles
Cinematography
Photography
Studio Photography
-
Collaboration w/ Legwork Studios (R.I.P.)

CGrant_Yeti_Cycles_Website_Bikes_Hero_Mobile
CGrant_Yeti_Cycles_Website_Bikes_Zoom_Landing_Moblie
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CGrant_Yeti_Cycles_Website_Terrain_Graph_XC
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CGrant_Yeti_Cycles_Website_Bikes_Technology_02_Mech_1
CGrant_20180613_SB5_Lenawee_174

Yeti

Cycles

INFO

Yeti Cycles is a legendary cycling company with a heritage of building bikes that are "Ride Driven." But how do you convey that ride experience online? You create a digital platform that demonstrates the ride capabilities. No bullshit. Speak plainly and inform. The clean site design was built on the backbone of rich media assets from striking studio imagery, technical animations, and on-trail still and motion action. This approach set the tone for the brand's visual identity for years. Influences can still be seen in the current iteration of their website site and approach to content development.

CLIENT

Yeti Cycles

ROLE

Creative Direction
Website Design
UI & UX Principles
Cinematography
Photography
Studio Photography
-
Collaboration w/ Legwork Studios (R.I.P.)

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