About
Multidisciplinary creative who excels at establishing brands by developing a profound visual identity through films, imagery, interactive sites, print, and social media touchpoints, resulting in brand awareness, equity, and evocative viewer experiences. Unmatched DIY spirit and a proven ability to take ideas from concept to final delivery. Former creative director at Yeti Cycles.
Background
For more than a decade, I worked at Yeti Cycles as their creative director and principal filmmaker. My pursuits began in design, merging imagery and type on the page. Then evolved into taking images, mostly bad ones, and then better ones. This learning process repeated itself, and over time I became responsible for their brand campaigns, website, short films, shredits, photography, and product launches.
Skills
Creative Direction
Brand Identity
Typography Systems
Website Design
UI & UX Principles
Motion Graphics
Photography
Cinematography
Editing
Film (WRK)
Some like to focus on one thing, but I prefer to get my hands dirty in the entire process. Although I started my career in design and photography, my interests later expanded into filmmaking. This winding approach certainly wasn't the fastest career path, but it was a rewarding one.
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