BOA Fit System

PRJ. 07

Content

Dialed in for a precision fit.

Tasked with making the local trails look epic on a tight 2-day shoot. Set out to maximize sunrise and sunlight to have a cohesive look and color palette. Midday shots were toned warm, and evening shots were backlit, of course. With plenty of moments on hands and knees to get ground-level with the 'Dialed In' mechanism. 

My Role

Art Direction
Photography
Edit & Color

BOA Cycling – F/W Campaign – 2020
BOA Cycling – Jimmy Smith – 2020
BOA Cycling – Samantha Soriano – 2020
BOA Cycling – Samantha Soriano – 2020
BOA Cycling – Samantha Soriano – 2020
BOA Cycling – Jimmy Smith – 2020
BOA Cycling – Jimmy Smith – 2020
BOA Cycling – Jimmy Smith – 2020
BOA Cycling – F/W Campaign – 2020
BOA Cycling – Jimmy Smith – 2020
BOA Cycling – Samantha Soriano – 2020
BOA Cycling – Jimmy Smith – 2020
BOA Cycling – F/W Campaign – 2020
BOA Cycling – Jimmy Smith – 2020
BOA Cycling – F/W Campaign – 2020
BOA Cycling – F/W Campaign – 2020
BOA Cycling – F/W Campaign – 2020
BOA Cycling – Jimmy Smith – 2020