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Raide Research

Concepts for Raide Research to reset its position in the crowded outdoor and technical apparel market. You can't be everything to everyone, or you resonate with no one. Instead, market to the pursuits by positioning the brand as who it’s NOT built for. This divergent message reinforces Raide’s core design philosophy: functional gear for athletes. Unlike style-drunk outdoor brands that build for the masses.

Concepts for Raide Research to reset its position in the crowded outdoor and technical apparel market.
You can't be everything to everyone, or you resonate with no one. Instead, market to the pursuits by positioning the brand as who it’s NOT built for. This divergent message reinforces Raide’s core design philosophy: functional gear for athletes. Unlike style-drunk outdoor brands that build for the masses.
INFO

Raide Research

CLIENT

Concetps
Creative Direction
Design
Copyrighting

MY—ROLE
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