Raide Research
PRJ. 03
Brand Exploration
Steep terrain is not for everyone.
Tasked with evaluating Raide Research, an emerging brand designing functional equipment and apparel for ski touring and running. Developed concepts to evolve its position in the crowded outdoor and technical apparel market. Gear built for steep terrain is 'Not Built' for everyone. This divergent message reinforces Raide’s core design philosophy: functional gear for athletes, separating itself from style-drunk fashion brands that build for form over function.
My Role
Creative Direction
Art Direction
Design
Copywriting
