Yeti Cycles — Ride Driven
Yeti Cycles has a long heritage of building bikes that are "Ride Driven", but how do you convey that ride experience online? You create a digital platform that demonstrates the ride capabilities. No bullshit. Speak plainly and inform. The clean site design was built on a backbone of rich media assets, including striking studio imagery, technical animations, and trail action. This approach set the tone for the brand's visual identity for years.
Digital platform for a legendary MTB brand.
Yeti Cycles has a long heritage of building bikes that are "Ride Driven", but how do you convey that ride experience online? You create a digital platform that demonstrates the ride capabilities. No bullshit. Speak plainly and inform. The clean site design was built on a backbone of rich media assets, including striking studio imagery, technical animations, and trail action. This approach set the tone for the brand's visual identity for years.
INFO
Yeti Cycles
ClIENT
Creative Direction
Website Design
Photography
Cinematography
Product Imagery
MY—ROLE
