Yeti Cycles

Yeti Cycles has a long heritage of building bikes that are 'Ride Driven,' but they needed to convey that experience online. No fluff. Only the good stuff. So we built a new digital foundation on a backbone of rich media assets, including bold studio imagery, technical animations, and trail action. This approach showcased the engineering capability of their bikes and set the tone for the brand's visual identity for years to come.

My Role

Creative Direction
Photography
Cinematography
Website Design
Studio Imagery
Copywriting

Dev

Legwork Studios