Zirkel Optics
PRJ. 05
Brand Launch
FUTR precision meets the dirt.
To launch the new FUTR lens, POV shots paired with the clean studio imagery of the optical features defined the precision on the trail. Led the creation of motion glitch effects for scene and product transitions. Managed the capture and retouching of the studio asset to seamlessly integrate with live-action riding.
My Role
Creative Direction
Design
Motion GFX
Animation
Studio Imagery
